Hi, I'm Dandy.
I’m a Jakarta-based digital marketing consultant with over 6 years of experience in SEO, copywriting and content strategy for the Singapore and Indonesian markets.
From software house to independent consultant
My SEO career started as a Senior SEO Specialist at a software house (2022-2024), working with digital banking, insurance and start-up clients. Since 2024 I have worked as an independent growth consultant for clients in automotive, education, B2B food supply and packaging, while leading the SEO team as Head of SEO at Gwenchana Digital Agency. Before focusing on SEO, I worked in graphic design and content creation.
I also teach. Since 2024 I have been a corporate trainer for a government health agency, an IT company and a digital innovation lab. Before that I was an instructor and career coach at a digital marketing bootcamp, with an average class rating of 4.98 out of 5.
Over the past few years I have built AI workflows for research, audits and content production. I use them on my own client projects before offering them to other teams.
What I do now
Head of SEO
Leading the SEO team at Gwenchana Digital Agency.
Growth consultant
Independent clients in Singapore and Indonesia since 2024.
Corporate trainer
SEO and digital marketing training since 2024.