SEO training for teams that need to apply it on Monday.
Your team knows the theory but struggles to decide which page to fix first? This SEO training is built from client projects I’ve run myself, then tailored to your industry and your team’s level. Sessions run online or in person.
Who it's for
Marketing & content teams
Private companies that want their team to run SEO in-house.
Public sector teams
Communications and digital teams managing public service websites.
Agencies
Teams that want a consistent SEO standard across departments.
Teaching experience
Training modules
SEO Fundamentals
How Google crawls, indexes and ranks. Keyword research and search intent.
SEO Content Writing
Article structure, on-page optimisation and writing for people and search engines.
Technical SEO for Non-Developers
Reading Search Console, Core Web Vitals and briefing developers.
SEO in the Age of AI Search
AI Overviews, entity optimisation and content that AI engines cite.
Using AI for Marketing Work
Prompting for research, briefs and content QA, used responsibly.
Training format
- In-house at your office or online via Zoom or Google Meet.
- From a one-day session (6 hours) to a multi-week programme.
- Case studies use your own website, not generic examples.
- Materials (and recordings for online sessions) shared afterwards.
Frequently asked questions
10-30 people keeps hands-on sessions effective. Larger groups can be split into batches.
Yes, a certificate of attendance from the organiser.
Yes. Case studies and examples come from your industry.
Let's design training that fits your team.
Tell me the headcount, level and goals. I’ll send a proposed syllabus within two working days.