Digital strategy you can defend with data.
I’m Dandy Pradana. For over 6 years I’ve helped businesses in Singapore and Indonesia grow through SEO, copywriting and AI-assisted marketing systems. Client problems rarely fit in one box, so neither does my work.
in SEO & digital marketing
hitting growth targets through SEO
Singapore & Indonesia
How I can help
SEO Consulting
Organic growth strategy from audit to execution. Track record across banking, insurance, FMCG and B2B.
SEO Training
In-house training for marketing teams in public and private organisations, built on real cases rather than textbook theory.
Copywriting
Website, ad and email copy that reads well to people, is easy for Google to understand, and still sells. English, Indonesian or bilingual.
AI Marketing Systems
AI-assisted workflows for research, audits and content production, so your team ships faster with consistent quality.
Results, not promises
Client names are kept confidential, so results are shown by industry.
YoY organic traffic
traffic in one semester
organic traffic in 3 months
visibility on target keywords
How I work
Diagnose first
Search Console, GA4 and competitor data before any recommendation.
Clear priorities
A ranked action list by impact, not a 200-item audit nobody reads.
Work with your team
I work directly with your in-house team, developers or existing agency.
Reports leadership can read
Traffic, leads and revenue, not just rankings.
One person, several disciplines. On purpose.
I’m Head of SEO at Gwenchana Digital Agency and work with independent clients across Singapore and Indonesia, from manufacturing and SaaS to e-commerce and financial services.
Rankings without persuasive copy don’t produce leads, and great copy without a repeatable system doesn’t scale. That’s why I do all three.
Got a traffic, conversion or content problem?
Tell me where things stand. I’ll reply within one working day with a sensible first step, free of charge.