Copy that ranks on Google and still sells.
Plenty of websites have copy that’s tidy for SEO but flat to read, or persuasive but never found. My website copywriting does both: every page has a clear keyword target and a structure that leads readers to one action.
What I write
Website
Homepage, service pages, product pages, About.
Landing pages
Ad campaign pages and lead magnets.
Ads
Google Ads, Meta Ads, LinkedIn Ads.
Welcome sequences, nurturing, newsletters.
SEO content
Blog articles and pillar pages.
Rewrites
Fixing pages that get traffic but don’t convert.
Why it works
Research before writing
Copy starts from keyword data, customer questions and competitor pages.
One page, one goal
Every page has one clear action, not five competing CTAs.
Genuinely bilingual
English for Singapore is written natively, never stiffly translated.
No empty claims
Unsupported adjectives are replaced with numbers, examples or specific detail.
The process
Short brief (30 min)
Product, audience and page goal.
Research & structure
Keyword map and page outline sent for approval first.
Draft & revisions
First draft within 5-7 working days, including two rounds of revisions.
Frequently asked questions
Yes, for WordPress and Elementor. For other platforms, copy is delivered ready for your developer.
I study your brand guidelines and existing content first, then write in that voice.
Got a page with traffic but no conversions?
Send me the link and I’ll tell you where readers are dropping off.